Today we interview author Aarti V Raman. When we think of book publishing, we often think of the United States, United Kingdom and a few others. Few outside the industry think of India, but in fact it's the second largest English book market in the world. Nielsen predicts it will be worth $11 billion USD in 2020. Bestsellers include authors familiar to most western readers, such as John Grisham, and some less familiar such as Shouvik Bhattacharya’s Murder in a Minute, as well as Amish Tripathi, Ravinder Singh and more. So, today, for more insight we’re talking with author Aarti V Raman.
Q: What is an ISBN?
A: It’s short for International Standard Book Number. Nowadays they’re 13 digits long and unique to each edition of a book.
We work in the book industry, so we're handling books every day and are used to the way the big publishers make them. Without looking at the logo or the cover, there is one dead give away we see to indicate a book is self-published. It is one common mistake A LOT of authors make.